Resources to Help Practices Accomplish Their Goals
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Should I Outsource My Billing, Collections and Credentialing?
When Does It Make Sense to Consider a Strategic Partner? Running a practice can feel like three jobs, not just one. In fact, some days, patient care seems like another duty just tacked on to everything else. But anything not related to your core competency — in this...
4 Ways to Attract More Private-Pay Patients
With the continued rise of third-party payers in hearing care, you may wonder whether it’s possible to target and attract more private-pay patients. Yes, it is! The key? Tap into core elements that help drive private-pay patients, who typically have greater freedom...
3 Steps to Turning Callers Into Customers
You may have lots of prospects calling your practice, but are the bulk of them turning into patients? Research shows it costs anywhere from $250–$500 in marketing expenses just to make the phone ring. Converting those calls into appointments is critical to your...
Collecting Patient Email Addresses
The way people communicate has changed dramatically over the last few decades. Today’s communication has evolved from letters and telephone conversations to mediums such as email, text, chat, social media, and even video. And what sometimes took days to relay between...
Are Your Salaried Employees Eligible For Overtime?
What’s The Final Rule? The Final Rule is an update to the federal Fair Labor Standards Act (FLSA) rules governing which white-collar employees are eligible for overtime pay. For our purposes here, it determines whether your salaried employees should be receiving...
Direct-To-Consumer Products: Is Disruption Really A Bad Thing?
The FDA’s draft guidelines for over-the-counter hearing devices (OTCs) are expected in late fall or early winter of 2019. However, this harbinger of an industry disruptor doesn’t need to be a cause for alarm. In fact, as an independent hearing care practice, you’re in...
The Race To The Bottom: Is Price Really A Factor?
It’s long been claimed that price is the prime reason for the consistently low 25% to 30% adoption rate of hearing devices. With over-the-counter devices set to be regulated and available in late 2020, price will become even more important. Or will it? Is the race to...
Billing & Coding: 6 Things To Know For 2020
With Medicare Changes Just Around the Corner, Are You Ready? What do audiologists need to know about the newly final 2020 Medicare Physician Fee Schedule? From fee-for-service changes to new codes and more, here are six things to expect in the new year: 1....
Patient Retention With Marketing Automation
Your audiology or ENT practice’s carefully curated database has 4,500 names, including new patients, prospects, folks with appointments coming up, those whose hearing aid warranties are expiring, others who’ve tested for hearing loss but haven’t been treated, and...
4 Tips for Leveraging Over-the-Counter Hearing Aids
"As various industry voices debate the nearing reality of FDA-regulated over-the-counter hearing devices, here is one personal perspective from one of Audigy’s many in-house experts." With passage of the 2017 FDA Reauthorization Act that includes creating a new class...