Resources to Help Practices Accomplish Their Goals
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Patient Retention With Marketing Automation
Your audiology or ENT practice’s carefully curated database has 4,500 names, including new patients, prospects, folks with appointments coming up, those whose hearing aid warranties are expiring, others who’ve tested for hearing loss but haven’t been treated, and...
4 Tips for Leveraging Over-the-Counter Hearing Aids
"As various industry voices debate the nearing reality of FDA-regulated over-the-counter hearing devices, here is one personal perspective from one of Audigy’s many in-house experts." With passage of the 2017 FDA Reauthorization Act that includes creating a new class...
Business Culture Matters, so Here’s How to Develop Yours
In times of challenge, does your team convey a cooperative “all hands on deck” spirit around the office or an every-person-for-themselves response? Are patients treated as a blessing or a burden? Do folks contribute the bare minimum during the workweek or proudly go...
Are Audiology Students Getting the Practice-Management Teachings They Need?
Audiology doctoral programs have a critical role, but many of them too often have difficulty addressing the fundamentals of practice management — including the vital business-acumen skills that go along with it. This can leave Au.D. students ill-equipped to adapt,...
Why Taking A Page From The Trader Joe’s Playbook Might Be A Key To Our Success
What is the paradox of choice? It’s when you’re presented with too many choices or options, resulting in decision-making paralysis and anxiety, according to Barry Schwartz, the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College. For...
Abel’s Coding Advice
It’s not too early to think about coding and insurance changes for 2020. Here are some things to consider as you plan for next year. The Medicare Physician Fee Schedule proposed rule was released on July 29, 2019, detailing the following for 2020 implementation: The...
Improve Communication to Increase Efficiency
At every point in your practice’s process, communication can break down and lead to misunderstandings, lower outcomes, and poor patient care. Understanding the communication style of every member of your team — including yourself — can increase team engagement and...
Your Physician Outreach Marketing Plan
Why Physician Outreach? In the ever-evolving hearing care industry, physician outreach is a crucial part of a comprehensive marketing strategy. A local physician or practice manager who can associate a friendly face with your practice is far more likely to send...
Noteworthy Networking: 4 Tips for Effective Follow-Up
Have the last few weeks surrounding audiology’s largest professional gathering been a whirlwind for you? Maybe you invested a lot of time and money to participate in the networking opportunities and leverage contacts. You showcased your skills, exchanged information,...
Don’t Miss Out on These Prospect or Patient Questions
Google My Business Questions and Answers keeps you connected and helps your search rankings Your practice and team is constantly getting questions from prospects and patients from a variety of sources — questions asked on Google, over the phone, via your website...