Resources to Help Practices Accomplish Their Goals
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3 Marketing Strategies Your Practice Needs Now to Accelerate Through COVID
1. Reach People Searching For Your Products and Services If you haven’t been actively pursuing Local SEO to your increase organic results in search and enhance visibility in maps, we recommend you boost near-term results with a paid search program. Having a strong...
Q&A with Gail Whitelaw, Ph.D., Audiologist and Director of the Speech-Language-Hearing Clinic at The Ohio State University
Audigy’s Deb Abel, Au.D., and Amyn Amlani, Ph.D., recently spent an afternoon discussing university student programs with Dr. Whitelaw during their Ask the Experts happy hour. Here are some highlights from this informative conversation: How have the first three...
Q&A on COVID-19 and Hearing and Balance with Christopher Spankovich, Au.D., Ph.D., M.P.H.
Audigy had the opportunity to discuss tinnitus and managing the temporary side effects of hydroxychloroquine on hearing with Christopher Spankovich, the Associate Professor and Vice Chair of Research in the Department of Otolaryngology and Communicative Sciences at...
Q&A on Infection-Control Considerations with A.U. Bankaitis Smith, Ph.D.
Audigy’s Deb Abel and Amyn Amlani recently spent an afternoon discussing infection-control considerations with A.U. Bankaitis Smith, Ph.D., VP and clinical audiologist at Oaktree Products, Inc. in their Ask the Experts happy hour. She provided us with some incredible...
Building Your Practice Brand With Online Reputation Management
When was the last time you searched online for your name or your practice’s name? Open a private window (also known as an incognito window) in your internet browser and do a Google search for your practice name. Make sure it’s a private window, so it doesn’t influence...
Should I Outsource My Billing, Collections and Credentialing?
When Does It Make Sense to Consider a Strategic Partner? Running a practice can feel like three jobs, not just one. In fact, some days, patient care seems like another duty just tacked on to everything else. But anything not related to your core competency — in this...
4 Ways to Attract More Private-Pay Patients
With the continued rise of third-party payers in hearing care, you may wonder whether it’s possible to target and attract more private-pay patients. Yes, it is! The key? Tap into core elements that help drive private-pay patients, who typically have greater freedom...
3 Steps to Turning Callers Into Customers
You may have lots of prospects calling your practice, but are the bulk of them turning into patients? Research shows it costs anywhere from $250–$500 in marketing expenses just to make the phone ring. Converting those calls into appointments is critical to your...
Collecting Patient Email Addresses
The way people communicate has changed dramatically over the last few decades. Today’s communication has evolved from letters and telephone conversations to mediums such as email, text, chat, social media, and even video. And what sometimes took days to relay between...
Are Your Salaried Employees Eligible For Overtime?
What’s The Final Rule? The Final Rule is an update to the federal Fair Labor Standards Act (FLSA) rules governing which white-collar employees are eligible for overtime pay. For our purposes here, it determines whether your salaried employees should be receiving...