Your audiology or ENT practice’s carefully curated database has 4,500 names, including new patients, prospects, folks with appointments coming up, those whose hearing aid warranties are expiring, [...]
What is the paradox of choice? It’s when you’re presented with too many choices or options, resulting in decision-making paralysis and anxiety, according to Barry Schwartz, the Dorwin Cartwright [...]
It’s long been claimed that price is the prime reason for the consistently low 25% to 30% adoption rate of hearing devices. With over-the-counter devices set to be regulated and available in late [...]
The FDA’s draft guidelines for over-the-counter hearing devices (OTCs) are expected in late fall or early winter of 2019. However, this harbinger of an industry disruptor doesn’t need to be a [...]
What’s the difference between being salaried and being exempt? If you’re not sure, you’re not alone. But with the publishing of the Final Rule by the U.S. Department of Labor on September 24, [...]
With Medicare Changes Just Around the Corner, Are You Ready? What do audiologists need to know about the newly final 2020 Medicare Physician Fee Schedule? From fee-for-service changes to new [...]
At every point in your practice’s process, communication can break down and lead to misunderstandings, lower outcomes, and poor patient care. Understanding the communication style of every member [...]
Why Physician Outreach? In the ever-evolving hearing care industry, physician outreach is a crucial part of a comprehensive marketing strategy. A local physician or practice manager who can [...]
Have the last few weeks surrounding audiology’s largest professional gathering been a whirlwind for you? Maybe you invested a lot of time and money to participate in the networking opportunities [...]
Google My Business Questions and Answers keeps you connected and helps your search rankings Your practice and team is constantly getting questions from prospects and patients from a variety of [...]
