Get the facts on critical contacts in the hearing care or ENT journey. Digital and print patient touch points, those moments of contact between an individual and a practice or provider during the care process, play a critical part in successful outcomes. They not only...
Marketing
Meet the Expert: Becca Thomas
Becca Thomas is Events Manager at Audigy and is known for always bringing the party! The excellence she brings to every event is what made her the latest winner of Audigy’s Collins Award for Operational Effectiveness. To say that Becca is detail-oriented doesn’t even...
10 Marketing Mistakes Businesses Make (and How to Avoid Them)
Making mistakes in business can seem inevitable — particularly with marketing, given all of the trial and error, and uncertainty as to which tactics will bring results. Let’s look at that inevitability from a fresh perspective — what if we pivot? We can start looking...
6 Email Marketing Campaign Best Practices
Supercharge Your Email Marketing! With only seconds to seize your audience’s attention, how can you boost your marketing email’s visibility and prompt action? Discover the key to optimal outcomes in your email marketing campaign and explore strategies for continual...
Targeting User Intent: SEO’s Secret Power
When most people think about SEO (search engine optimization), they only think about getting their business to the top of the list of search results. In fact, it's common for providers to focus entirely on being the first name to pop up. This, however, would be a...
Patient Retention With Marketing Automation
Relationship building isn’t optional anymore. In today’s health care marketplace, engaging with your patients and prospects is what sets you apart and keeps you top of mind. And you already have a key piece of the puzzle: your database. That carefully curated database...
Your Physician Outreach Marketing Plan
Why Physician Outreach? Change in our industry is the new normal. One constant, though, is the relationships you cultivate in your region. When a local health care professional associates your practice with a friendly face, referrals aren’t far behind. That’s why...
Authentic Patient Engagement
Marketing to Prospects: A Race to the Bottom? It makes a lot of sense at first: More new patients means more chances to sell devices. Thus, many providers focus on lowering their new-patient marketing costs. A quick breakdown, though, sheds some surprising light:...
Leveling Up Your Patient Database
Maintaining a Clean Database — It’s Easier (and More Valuable) Than You Might Think! Are you taking steps to get the most out of your patient database? This critical collection of patient information can be a mighty workhorse in your business operations, but it takes...
Tested-Not-Treated Patients — What Is Your Follow-Up Plan?
You diagnose your patient with a hearing loss, but they don’t move forward with your recommended treatment plan. Is it a missed opportunity — or just a delayed one? The Tested-Not-Treated Patient Every provider, no matter how effective, has patients who decide...