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Supercharge Your Email Marketing! With only seconds to seize your audience’s attention, how can you boost your marketing email’s visibility and prompt action? Discover the key to optimal outcomes in your email marketing campaign and explore strategies for continual...
When most people think about SEO (search engine optimization), they only think about getting their business to the top of the list of search results. In fact, it's common for providers to focus entirely on being the first name to pop up. This, however, would be a...
Relationship building isn’t optional anymore. In today’s health care marketplace, engaging with your patients and prospects is what sets you apart and keeps you top of mind. And you already have a key piece of the puzzle: your database. That carefully curated database...
Why Physician Outreach? Change in our industry is the new normal. One constant, though, is the relationships you cultivate in your region. When a local health care professional associates your practice with a friendly face, referrals aren’t far behind. That’s why...
Marketing to Prospects: A Race to the Bottom? It makes a lot of sense at first: More new patients means more chances to sell devices. Thus, many providers focus on lowering their new-patient marketing costs. A quick breakdown, though, sheds some surprising light:...
Maintaining a Clean Database — It’s Easier (and More Valuable) Than You Might Think! Are you taking steps to get the most out of your patient database? This critical collection of patient information can be a mighty workhorse in your business operations, but it takes...
You diagnose your patient with a hearing loss, but they don’t move forward with your recommended treatment plan. Is it a missed opportunity — or just a delayed one? The Tested-Not-Treated Patient Every provider, no matter how effective, has patients who decide...
Cultivating patient relationships takes time, money, and trust, so how do you protect that hard-won investment amid the barrage of competitor marketing messages hitting your patients every day? We’re sharing seven patient-retention tactics you can put into action...
1. Reach People Searching For Your Products and Services If you haven’t been actively pursuing Local SEO to your increase organic results in search and enhance visibility in maps, we recommend you boost near-term results with a paid search program. Having a strong...
When was the last time you searched online for your name or your practice’s name? Open a private window (also known as an incognito window) in your internet browser and do a Google search for your practice name. Make sure it’s a private window, so it doesn’t influence...