Marketing

Meet the Expert: Becca Thomas

Meet the Expert: Becca Thomas

Becca Thomas is Events Manager at Audigy and is known for always bringing the party! The excellence she brings to every event is what made her the latest winner of Audigy’s Collins Award for Operational Effectiveness. To say that Becca is detail-oriented doesn’t even...

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6 Email Marketing Campaign Best Practices

6 Email Marketing Campaign Best Practices

Supercharge Your Email Marketing! With only seconds to seize your audience’s attention, how can you boost your marketing email’s visibility and prompt action? Discover the key to optimal outcomes in your email marketing campaign and explore strategies for continual...

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Your Physician Outreach Marketing Plan

Your Physician Outreach Marketing Plan

Why Physician Outreach? Change in our industry is the new normal. One constant, though, is the relationships you cultivate in your region. When a local health care professional associates your practice with a friendly face, referrals aren’t far behind. That’s why...

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Authentic Patient Engagement

Authentic Patient Engagement

Marketing to Prospects: A Race to the Bottom? It makes a lot of sense at first: More new patients means more chances to sell devices. Thus, many providers focus on lowering their new-patient marketing costs. A quick breakdown, though, sheds some surprising light:...

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Leveling Up Your Patient Database

Leveling Up Your Patient Database

Maintaining a Clean Database — It’s Easier (and More Valuable) Than You Might Think! Are you taking steps to get the most out of your patient database? This critical collection of patient information can be a mighty workhorse in your business operations, but it takes...

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