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Why Physician Outreach? Change in our industry is the new normal. One constant, though, is the relationships you cultivate in your region. When a local health care professional associates your practice with a friendly face, referrals aren’t far behind. That’s why...
Marketing to Prospects: A Race to the Bottom? It makes a lot of sense at first: More new patients means more chances to sell devices. Thus, many providers focus on lowering their new-patient marketing costs. A quick breakdown, though, sheds some surprising light:...
Maintaining a Clean Database — It’s Easier (and More Valuable) Than You Might Think! Are you taking steps to get the most out of your patient database? This critical collection of patient information can be a mighty workhorse in your business operations, but it takes...
You diagnose your patient with a hearing loss, but they don’t move forward with your recommended treatment plan. Is it a missed opportunity — or just a delayed one? The Tested-Not-Treated Patient Every provider, no matter how effective, has patients who decide...
Cultivating patient relationships takes time, money, and trust, so how do you protect that hard-won investment amid the barrage of competitor marketing messages hitting your patients every day? We’re sharing seven patient-retention tactics you can put into action...
1. Reach People Searching For Your Products and Services If you haven’t been actively pursuing Local SEO to your increase organic results in search and enhance visibility in maps, we recommend you boost near-term results with a paid search program. Having a strong...
When was the last time you searched online for your name or your practice’s name? Open a private window (also known as an incognito window) in your internet browser and do a Google search for your practice name. Make sure it’s a private window, so it doesn’t influence...
With the continued rise of third-party payers in hearing care, you may wonder whether it’s possible to target and attract more private-pay patients. Yes, it is! The key? Tap into core elements that help drive private-pay patients, who typically have greater freedom...
The way people communicate has changed dramatically over the last few decades. Today’s communication has evolved from letters and telephone conversations to mediums such as email, text, chat, social media, and even video. And what sometimes took days to relay between...
Your audiology or ENT practice’s carefully curated database has 4,500 names, including new patients, prospects, folks with appointments coming up, those whose hearing aid warranties are expiring, others who’ve tested for hearing loss but haven’t been treated, and...