Marketing

Authentic Patient Engagement

Authentic Patient Engagement

Marketing to Prospects: A Race to the Bottom? It makes a lot of sense at first: More new patients means more chances to sell devices. Thus, many providers focus on lowering their new-patient marketing costs. A quick breakdown, though, sheds some surprising light:...

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Leveling Up Your Patient Database

Leveling Up Your Patient Database

Maintaining a Clean Database — It’s Easier (and More Valuable) Than You Might Think! Are you taking steps to get the most out of your patient database? This critical collection of patient information can be a mighty workhorse in your business operations, but it takes...

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Collecting Patient Email Addresses

Collecting Patient Email Addresses

The way people communicate has changed dramatically over the last few decades. Today’s communication has evolved from letters and telephone conversations to mediums such as email, text, chat, social media, and even video. And what sometimes took days to relay between...

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