You diagnose your patient with a hearing loss, but they don’t move forward with your recommended treatment plan. Is it a missed opportunity — or just a delayed one? The Tested-Not-Treated Patient Every provider, no matter how effective, has patients who decide...
Marketing
7 Patient Retention Ideas to Keep Your Practice Top of Mind
Cultivating patient relationships takes time, money, and trust, so how do you protect that hard-won investment amid the barrage of competitor marketing messages hitting your patients every day? We’re sharing seven patient-retention tactics you can put into action...
3 Marketing Strategies Your Practice Needs Now to Accelerate Through COVID
1. Reach People Searching For Your Products and Services If you haven’t been actively pursuing Local SEO to your increase organic results in search and enhance visibility in maps, we recommend you boost near-term results with a paid search program. Having a strong...
Building Your Practice Brand With Online Reputation Management
When was the last time you searched online for your name or your practice’s name? Open a private window (also known as an incognito window) in your internet browser and do a Google search for your practice name. Make sure it’s a private window, so it doesn’t influence...
Collecting Patient Email Addresses
The way people communicate has changed dramatically over the last few decades. Today’s communication has evolved from letters and telephone conversations to mediums such as email, text, chat, social media, and even video. And what sometimes took days to relay between...
Why Taking A Page From The Trader Joe’s Playbook Might Be A Key To Our Success
What is the paradox of choice? It’s when you’re presented with too many choices or options, resulting in decision-making paralysis and anxiety, according to Barry Schwartz, the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College. For...
Don’t Miss Out on These Prospect or Patient Questions
Google My Business Questions and Answers keeps you connected and helps your search rankings Your practice and team is constantly getting questions from prospects and patients from a variety of sources — questions asked on Google, over the phone, via your website...
5 Free Marketing Tools to Increase Patient Flow
You don’t always have to invest thousands of dollars in ad spend or other marketing fees to create impactful marketing strategies for your practice. These five marketing strategies only take an investment in time to increase your practice’s patient flow. 1....
Online Reviews: Something Your Practice Can No Longer Ignore
Online reviews have been around for a while now, but you still see local businesses that are not devoting resources to building their reviews, managing their reviews, and addressing negative reviews. Having a strategy not only to build your online reviews but also to...
Peer Spotlight: Dr. Tony Milliano, Au.D. of Audiology & Hearing Center
Extern programs, hiring the right provider, community outreach, physician referrals: Dr. Tony Milliano, Au.D., offers his advice on these subjects and more With over 27 years of experience practicing audiology in the Western Kentucky area and being a practice owner...