Marketing

How to Read Your Paid Search Report

If you take part in at least one of Audigy’s many digital services, you’ll receive a report on the 10th of every month showing how your practice’s digital efforts performed the previous month. The numbers may look good or bad to you, but if you don’t know what you’re...

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How Can I Use YouTube to Promote My Brand?

People want to see, hear, and interact with other real people online. You are a real person, right? YouTube is an excellent platform to showcase the very real people behind your brand — you and your staff! With nearly 5 billion YouTube videos viewed every day, it’s...

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How to Optimize Your YouTube Channel

How to Optimize Your YouTube Channel

You’ve documented the story of your business, interviewed practitioners and staff, recorded patient testimonials, and created informational videos. Now that you’ve created all this great content, it’s time to get those videos online and in front of the 1.3 billion...

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The Power of the 3-Star Review

There’s no doubt that online reviews are beneficial to you and your brand. More and more people are using reviews from sites like Google and Yelp to influence their decisions. Ninety-four percent of consumers would use a business with a four-star rating.2 But what do...

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Use a Mix of Content to Engage Facebook Users

Fishing for Followers From my perspective, fishing seems magical. I’ve been fishing before, but my fishing experience always pales in comparison to the real fishermen I know. These fishermen know when the lakes are stocked, where the fish are biting, and what time of...

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