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What is the paradox of choice? It’s when you’re presented with too many choices or options, resulting in decision-making paralysis and anxiety, according to Barry Schwartz, the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College. For...
Google My Business Questions and Answers keeps you connected and helps your search rankings Your practice and team is constantly getting questions from prospects and patients from a variety of sources — questions asked on Google, over the phone, via your website...
You don’t always have to invest thousands of dollars in ad spend or other marketing fees to create impactful marketing strategies for your practice. These five marketing strategies only take an investment in time to increase your practice’s patient flow. 1....
Online reviews have been around for a while now, but you still see local businesses that are not devoting resources to building their reviews, managing their reviews, and addressing negative reviews. Having a strategy not only to build your online reviews but also to...
Extern programs, hiring the right provider, community outreach, physician referrals: Dr. Tony Milliano, Au.D., offers his advice on these subjects and more With over 27 years of experience practicing audiology in the Western Kentucky area and being a practice owner...
If you take part in at least one of Audigy’s many digital services, you’ll receive a report on the 10th of every month showing how your practice’s digital efforts performed the previous month. The numbers may look good or bad to you, but if you don’t know what you’re...
When it comes to digital marketing, every business should consider pay-per-click (PPC) advertising. With its ability to have precise control over who and where you serve ads to as well as the flexibility to alter your budget at any point, PPC advertising is a great...
People want to see, hear, and interact with other real people online. You are a real person, right? YouTube is an excellent platform to showcase the very real people behind your brand — you and your staff! With nearly 5 billion YouTube videos viewed every day, it’s...
You’ve documented the story of your business, interviewed practitioners and staff, recorded patient testimonials, and created informational videos. Now that you’ve created all this great content, it’s time to get those videos online and in front of the 1.3 billion...
There’s no doubt that online reviews are beneficial to you and your brand. More and more people are using reviews from sites like Google and Yelp to influence their decisions. Ninety-four percent of consumers would use a business with a four-star rating.2 But what do...
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