by bwoodruff | Oct 3, 2022 | Professional Development
Amid a constantly evolving hearing health care industry, one thing stands out to patients — high-quality, attentive, customized care. You might think, “There’s no time. No energy. Too many patients. It would have to be baked into my standard operating procedures!” It...
by bwoodruff | Aug 16, 2022 | Business Development
Are you ready for a curveball? Growing a hearing care practice isn’t as direct as simply getting more people through the door. The keys to growth are different for every practice. In fact, for some practices, driving more prospects through the door might stifle...
by bwoodruff | May 24, 2022 | Marketing
Marketing to Prospects: A Race to the Bottom? It makes a lot of sense at first: More new patients means more chances to sell devices. Thus, many providers focus on lowering their new-patient marketing costs. A quick breakdown, though, sheds some surprising light:...
by bwoodruff | May 9, 2022 | Human Resources
Employee Retention: Crucial to Your Success Truly talented people are rare — and likely to be in demand. They’re easy to engage, have high expectations of their work environment, and seek growth and development. But they’re willing to look elsewhere — and they’re...
by bwoodruff | May 9, 2022 | Marketing
Maintaining a Clean Database — It’s Easier (and More Valuable) Than You Might Think! Are you taking steps to get the most out of your patient database? This critical collection of patient information can be a mighty workhorse in your business operations, but it takes...
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