by Rob Kennedy | Aug 11, 2023 | Marketing
Relationship building isn’t optional anymore. In today’s health care marketplace, engaging with your patients and prospects is what sets you apart and keeps you top of mind. And you already have a key piece of the puzzle: your database. That carefully curated database...
by Rob Kennedy | May 6, 2020 | Marketing
With the continued rise of third-party payers in hearing care, you may wonder whether it’s possible to target and attract more private-pay patients. Yes, it is! The key? Tap into core elements that help drive private-pay patients, who typically have greater freedom...
by Rob Kennedy | Mar 27, 2020 | Marketing
The way people communicate has changed dramatically over the last few decades. Today’s communication has evolved from letters and telephone conversations to mediums such as email, text, chat, social media, and even video. And what sometimes took days to relay between...
by Rob Kennedy | Jun 20, 2017 | Marketing
Marketing has evolved substantially over the past few years with the introduction of smartphones and our ever-increasing reliance on the internet. So why are we still talking newspaper ads and direct mail when we discuss marketing? Especially when we understand that,...
