You deserve a partner who is proactive, consistent, and supportive.
A Shifting Landscape and Decline of Organic Reach The concept of reformatting sponsored content to take on the appearance of the platform it’s presented through is not a new idea. It’s not hard to imagine why this technique, called native advertising, is becoming so...
At Audigy, we take great pride in having achieved the status of Google Premier Partner. But what does that mean for Audigy members? We know that every dollar you invest into Google AdWords needs to be spent thoughtfully, strategically, and effectively. AdWords has...
I was caught completely off guard when reminded to write my digital marketing predictions for 2018. Let's take a close look at trends in the digital marketing space and highlight those that will most impact audiology practices over the course of the year. Revisiting...
How quickly are you responding to your online form submissions? Across Audigy Member digital campaigns, we are seeing a constant increase in form submissions from their websites and other digital marketing campaigns. Responding to these patient leads efficiently can...
Making mistakes in business is inevitable — particularly with marketing, where there is a lot of trial and error or A/B testing to determine what works in a given market. But small companies face additional challenges: They have a smaller margin of error and not much...
In the last few years, online reviews have become a huge aspect of a business’s digital marketing efforts. According to a BrightLocal survey, “84% of people trust online reviews as much as a personal recommendation, and 74% of consumers say that positive reviews make...
Proper Vs. Improper Banner Use Website banners are meant to highlight an important topic and then direct a user toward the content and details they need to know. Banners aren’t meant to house all the details for the user. A banner with a lot of text and images fosters...
Google just released a new posting feature for your Google My Business listings! This new feature allows audiology practice owners to publish their events, products, and services directly to Google Search and Maps. When users are searching for an audiologist, they...
Technical SEO is a key foundational item. It’s implemented in conjunction with your initial web build. It’s the metadata and all the behind-the-scenes items that are crucial to successfully marketing and optimizing your website. To liken it to a flower, if you have a...
Marketing has evolved substantially over the past few years with the introduction of smartphones and our ever-increasing reliance on the internet. So why are we still talking newspaper ads and direct mail when we discuss marketing? Especially when we understand that,...