Marketing

Marketing has evolved substantially over the past few years with the introduction of smartphones and our ever-increasing reliance on the internet. So why are we still talking newspaper ads and direct mail when we discuss marketing? Especially when we understand that,...

From time to time, media buyers at Audigy are asked about billboard advertising. It’s not an advertising form we typically promote, since billboards are best utilized for brand awareness, and our primary goal is to increase opportunity flow. There are instances,...

It’s more important than ever to make it easy for patients to find you online. At Audigy we are focused on continuing to find new ways to keep your brand in front of as many eyes as possible. One of the latest tactics we are utilizing is leveraging the search power of...

Many audiologists are unsure about whether they need just a single website or multiple websites. They are concerned about being able to get noticed and often think that having multiple websites will get them more attention. Sometimes they are even encouraged that...

Do you Google something to learn more information, locate a business, or contact an organization? How often do you use Facebook or other forms of social media? It’s safe to say it’s something most people do daily, and it’s just a fact that the digital world has become...

One of the many benefits of digital marketing is how quickly it can be executed. Campaigns can be initiated relatively quickly, and copy changes can be made in an instant. For those utilizing offline marketing tactics, though, deadlines remain a beast with which to...

How a recent Google change makes online reviews more important for your practice It seems you can’t go a day without Google making a big change to their search results. One of the most recent changes that could have a significant effect on local businesses like...

When a business goes through a name or address change, business owners or authorized agents generally reach out to various utility providers to update their customer profile. When speaking with the phone service provider (PSP), there’s another setting to update...

Media buyers have started receiving digital marketing proposals from newspaper publishers. We took a closer look at their offerings, and here are the main differences between what they offer and what your Audigy team can deliver. The proposal includes language...

Your branding comprises many things. The obvious ones are graphic: your logo, your business name/tagline in signage and collateral, and your design scheme. These are the elements people typically associate with branding. When you think of your favorite brands, these...