If you take part in at least one of Audigy’s many digital services, you’ll receive a report on the 10th of every month showing how your practice’s digital efforts performed the previous month. The numbers may look good or bad to you, but if you don’t know what you’re...
Marketing
Display vs. Search Ads: When to Use One or the Other
When it comes to digital marketing, every business should consider pay-per-click (PPC) advertising. With its ability to have precise control over who and where you serve ads to as well as the flexibility to alter your budget at any point, PPC advertising is a great...
How Can I Use YouTube to Promote My Brand?
People want to see, hear, and interact with other real people online. You are a real person, right? YouTube is an excellent platform to showcase the very real people behind your brand — you and your staff! With nearly 5 billion YouTube videos viewed every day, it’s...
How to Optimize Your YouTube Channel
You’ve documented the story of your business, interviewed practitioners and staff, recorded patient testimonials, and created informational videos. Now that you’ve created all this great content, it’s time to get those videos online and in front of the 1.3 billion...
The Power of the 3-Star Review
There’s no doubt that online reviews are beneficial to you and your brand. More and more people are using reviews from sites like Google and Yelp to influence their decisions. Ninety-four percent of consumers would use a business with a four-star rating.2 But what do...
How Are Paid Search and Facebook Ads Different?
Audigy is excited to be rolling out a more robust Facebook advertising program to our membership, with an emphasis on lead-generation ads. With this more focused program, we have been met with a lot of questions. Many members have asked us: What is the difference...
Use a Mix of Content to Engage Facebook Users
Fishing for Followers From my perspective, fishing seems magical. I’ve been fishing before, but my fishing experience always pales in comparison to the real fishermen I know. These fishermen know when the lakes are stocked, where the fish are biting, and what time of...
Facebook’s New Year’s Resolutions: Meaningful Content, Visibility Ranking, and What This Means for You and Your Practice
Shifting the Vision for Facebook Within the past few years, Facebook has been trending toward the idea of reformatting the way users see content within the platform. They began the push in 2015 with early updates and tweaks to the news feed visibility algorithm1. But...
How to Find New Blog Topics
You sat down to write a blog post. Twenty minutes later, your Word document is, well, still empty. You’ve been staring at the blinking cursor on your screen — mesmerized. You’ve neatly organized the files on your computer desktop. You’ve obsessively aligned your...
Get Your Blog Content Discovered
Congratulations! You’ve posted an incredibly thoughtful, well-written blog post! It’s not easy for hearing care professionals to block out time for anything — let alone writing. Now your blog post is online for the world to see. Look at you! You’re the belle of the...