You deserve a partner who is proactive, consistent, and supportive.
You’ve documented the story of your business, interviewed practitioners and staff, recorded patient testimonials, and created informational videos. Now that you’ve created all this great content, it’s time to get those videos online and in front of the 1.3 billion...
There’s no doubt that online reviews are beneficial to you and your brand. More and more people are using reviews from sites like Google and Yelp to influence their decisions. Ninety-four percent of consumers would use a business with a four-star rating.2 But what do...
Audigy is excited to be rolling out a more robust Facebook advertising program to our membership, with an emphasis on lead-generation ads. With this more focused program, we have been met with a lot of questions. Many members have asked us: What is the difference...
Fishing for Followers From my perspective, fishing seems magical. I’ve been fishing before, but my fishing experience always pales in comparison to the real fishermen I know. These fishermen know when the lakes are stocked, where the fish are biting, and what time of...
Shifting the Vision for Facebook Within the past few years, Facebook has been trending toward the idea of reformatting the way users see content within the platform. They began the push in 2015 with early updates and tweaks to the news feed visibility algorithm1. But...
You sat down to write a blog post. Twenty minutes later, your Word document is, well, still empty. You’ve been staring at the blinking cursor on your screen — mesmerized. You’ve neatly organized the files on your computer desktop. You’ve obsessively aligned your...
Congratulations! You’ve posted an incredibly thoughtful, well-written blog post! It’s not easy for hearing care professionals to block out time for anything — let alone writing. Now your blog post is online for the world to see. Look at you! You’re the belle of the...
A Shifting Landscape and Decline of Organic Reach The concept of reformatting sponsored content to take on the appearance of the platform it’s presented through is not a new idea. It’s not hard to imagine why this technique, called native advertising, is becoming so...
At Audigy, we take great pride in having achieved the status of Google Premier Partner. But what does that mean for Audigy members? We know that every dollar you invest into Google AdWords needs to be spent thoughtfully, strategically, and effectively. AdWords has...
I was caught completely off guard when reminded to write my digital marketing predictions for 2018. Let's take a close look at trends in the digital marketing space and highlight those that will most impact audiology practices over the course of the year. Revisiting...