Aim Hearing was already a trusted fixture in the community. But owners Shannon Frymark, Au.D., and Emil Frymark, Au.D., wanted to truly stand out to local physicians in a competitive market dominated by larger systems and retail chains.
They wanted to increase awareness of audiology, strengthen continuity of care, and diversify referral and revenue streams beyond traditional marketing.
Build Partnerships, Not Sales Pitches
Audigy’s operations, marketing, and professional-development experts worked with the Aim Hearing team to develop an outreach strategy built on relationship cultivation and consistent, value-driven touchpoints.
Targeting High-Impact Professionals
Audigy supported them in determining the physicians that would yield the best ROI, such as local PCPs and ENTs, so the Aim team could prioritize cultivating those relationships. Future targets were also identified, such as geriatricians, neurologists, internists, hospitals, and urgent care.
Designing and Executing the Outreach Program
From designing the program and outreach materials to coaching the team, Audigy’s experts supported the execution of the program. The Aim team implemented a regular cadence of engagement — avoiding one-off communication — and used a mix of tactics such as in-person visits, small tokens of appreciation, and branded e-newsletters to keep providers informed.
Ensuring Smooth Operations
Tasks were delegated across the Aim team, and a dedicated Outreach Captain was assigned to manage coordination and tracking of tasks. Open communication was maintained by notifying clinics when referred patients were scheduled and following up with detailed reports and handwritten thank-you notes.
The Results Speak for Themselves
With the guiding principle “Outreach is about building partnerships, not pitching services,” Aim Hearing saw inspiring results:
- Referrals from physicians grew to ~25% of total practice revenue
- Stronger community visibility and engagement
- Better patient follow-up and coordinated care plans