As of July 10, 2025, posts, photos, and videos on professional Instagram accounts can now be indexed by search engines like Google.
This change may seem small — but it’s big news for hearing care practices trying to grow their business.
If you’re writing thoughtful, value-rich social content with keywords woven naturally throughout, you now have a powerful new way to increase your search visibility.
Why This Change Matters
Before: Your Instagram account overview might appear in search-engine results, but content stayed inside the app.
Now: Your posts, photos, and videos may now appear in search results.
That means your social content may:
- Reach more people who’ve never heard of your practice
- Show up alongside your website or blog in local search
- Support your SEO without any extra cost
Your captions now do double duty. They don’t just speak to followers — they speak to search engines, too.
What to Do Next
To take advantage of this shift, if you handle your marketing in-house, optimize the copy in your bio, static posts, carousels, reels, and videos.
Be clear and specific
Say what you do, who you serve, and where you are. Example: “Hearing aid fittings for musicians in Denver.” Tag your practice and your city to boost local visibility.
Avoid keyword stuffing
Use natural language, prioritize clarity over repetition, and try to make it consistent with the language in your other digital channels.
Think evergreen
Educational content with long-term relevance — such as how-tos, case studies, tutorials, and guides — will perform better over time in search.
Why It Pays to Work With a Team That’s Watching the Trends
Our digital marketing team monitors changes as — or even before — they happen.
We knew that having a strong Instagram presence was a growing necessity for our member practices. The July 10 update simply adds to a list of reasons why members should be supporting the platform, including:
- A diversified social media presence, to reduce reliance on a single platform
- Enhanced advertising efforts through Meta Ads
- Future opportunity — about 30% of users on the platform are currently over the age of 35
Search engines, social platforms, and algorithms update constantly. If your marketing stays static, you’ll miss opportunities to:
- Reach new patients organically
- Build trust through helpful content
- Strengthen your local presence online
Search is changing. We help you stay in step.
Our team creates marketing strategies that evolve with the environment, so your practice always puts its best foot forward.
Ready to Level Up Your Social Strategy?
Your social media content is no longer just for your followers.
It’s part of your digital storefront. Let’s make sure it’s doing its job.
Learn how we help practices stay visible, relevant, and patient-focused across all marketing channels.