What are the Google antitrust lawsuits about?
The U.S. Department of Justice filed two civil antitrust lawsuits against Google because it believes it has been playing unfairly in the search engine space.
The first suit claimed Google made deals to be the default search engine on most phones, browsers, and devices — like being pre-installed on iPhones, Androids, and computers — and this has blocked competitors from having a fair shot.
The second suit claimed Google is unlawfully dominating the paid-ads space, making it hard for competitors to be successful there.
Where do the lawsuits stand now?
In the first case, the court ruled in August 2024 that Google violated antitrust law with an illegal monopoly in the search industry. In early May 2025, the remedy phase ended — both sides wrapped up their arguments for what steps Google should have to take as a result of the ruling. The judge’s decision is expected in August 2025.
As for the second case, on April 17, 2025, the court ruled that Google violated antitrust law with an illegal monopoly on digital advertising markets. The remedy phase begins in September 2025.
Even with two rulings against Google, there are still a lot of things at play: a possible appeal by Google, rulings on remedies in each case, and more. What changes we can expect — if any — to search and digital advertising are still a long way off.
What does this have to do with your practice or patients?
1. Changes to Google search ads & results
If Google is forced to change how it operates, you may need to diversify where you show up online. But for today, the fact remains: Google paid ads are still one of the most effective — and cost-effective — marketing tactics at our fingertips. Rest assured we’re staying on top of the news here at Audigy to ensure you show up in the channels where our Members will get the best results.
2. New platforms could become relevant
As a marketing partner for independent audiology practices, ENT clinics, and health systems, Audigy will be monitoring these changes to make sure our Member clinics stay visible wherever patients are searching.
3. Potential impacts on advertising costs
There may be more flexibility in where and how your marketing dollars are spent, possibly even improving ROI. We’re keeping an eye on results and will report updates as we have them!
Bottom line: We’ve got you covered
While this legal battle is playing out at the national level, we’re keeping tabs on it to make sure your clinic’s online visibility and marketing stay strong. You don’t have to worry about the tech world changing — we’ll adapt your strategy as needed so patients continue finding and choosing you.
Learn more about how Audigy can help you stay ahead of the digital marketing curve.