How can you differentiate your practice on Google from your competitors? Search engine optimization (SEO) is the process of organizing, developing, and writing your content in a format that search engines and users love. The digital landscape is in a constant state of flux, but our digital specialists are constantly researching search engine algorithms and testing different strategies.
It is essential to initiate a reporting and maintenance structure for your website to perform technical search engine optimization (SEO) and on-page SEO, to increase your findability in search engines and increase traffic to your website. We achieve this through:
The purpose of a local listing profile is to make your practice visible on the internet; the more directories in which your practice information (name, address, phone number) exists, the higher the chance your practice will appear in local search results. Our digital team:
A blog is a regularly updated website or web page on which individuals, small groups, or businesses can post their thoughts, opinions, and knowledge in a short-form article or journal format. It can be used as a strategy to increase content and your practice’s online visibility with the ultimate goal of increasing patient flow.
Social media is an avenue for staying engaged with your patients even when they are not in your office. It allows you to maintain a connection with them in support of continued patient flow and sustaining active patient-base levels. Our digital team will:
Our social media training and coaching is one of the greatest benefits of our program. We have a number of online courses that your team can return to for new ideas on social media. Below is a sample of those videos:
SEO is like a reputation with search engines. You have to build that reputation, trust, and relevancy over time. It’s not enough to have someone do some quick updates on your website. Over your lifetime on our SEO services, our digital team will continue to: