Analysis of and research on your needs: Before we start building your campaign, your marketing manager and paid-search specialist will have an in-depth conversation with you to determine your needs and goals. From there, your paid-search marketing team will conduct research within your target market based on consumer behavior, creating a customized campaign that fits your goals.
Custom landing-page design: Instead of sending users to just your website home page, we will create customized landing pages that match your ads’ calls to action, providing the best user experience for potential patients and giving you optimal results.
Conversion tracking: This includes phone-call tracking and form-submission tracking. No campaign can be effective without understanding where leads are coming from.
Clear monthly reporting: You will know exactly how many calls, form submissions, prospects, and appointments you received from your paid-search marketing campaign. We make sure you understand what worked and what we are doing to continually increase your campaign’s performance.
Optimization: Once your campaign launches, the work is just beginning. We will continually optimize your campaign based on key data points that include which keywords, ads, devices, locations, and landing pages are delivering the best cost per conversion.
Professional development: Need to convert more of those leads into appointments? We have a professional development team that will work with you and your front office to ensure more leads are converting into appointments.