Conversion rate optimization is the practice of increasing digital conversions through the process of testing and tracking results. Our program is in large part A/B testing, a process that will incrementally improve your website as we iterate stronger and more effective pages.
For example, if you get the majority of your conversions on the location information page of your website, our conversion rate optimization specialist may perform A/B testing on this page. They would create a second version that would have different wording, art, or layout. We would run the two pages simultaneously and evenly to see how they perform. Once we are confident that one of the versions is better, we’d make that page the primary and then restart the process of testing.
That’s the heart and soul of the process, and the beauty is that it’s endlessly replicable for so many different kinds of goals. If you can think about it, you can probably test it.