Conversion Rate Optimization

Improving website conversions through A/B testing, advanced search engine optimization, and enhanced tracking

Conversion rate optimization is the practice of increasing digital conversions through the process of testing and tracking results. Our program is in large part A/B testing, a process that will incrementally improve your website as we iterate stronger and more effective pages.

A-B Testing

For example, if you get the majority of your conversions on the location information page of your website, our conversion rate optimization specialist may perform A/B testing on this page. They would create a second version that would have different wording, art, or layout. We would run the two pages simultaneously and evenly to see how they perform. Once we are confident that one of the versions is better, we’d make that page the primary and then restart the process of testing.

That’s the heart and soul of the process, and the beauty is that it’s endlessly replicable for so many different kinds of goals. If you can think about it, you can probably test it.

Service Features

  • Enhanced call tracking for specific traffic channels
  • A/B testing of new and existing content
  • Advanced, data-driven SEO practices
  • A specialist dedicated to improving conversions
  • An upgraded monthly digital report

Deliverables

  • Conversion rate optimization goals
  • Increased web conversions (e.g., leads through calls and form submissions)
  • Monthly reporting

 

Speak to the Audigy team about conversion rate optimization

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