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Your Physician Outreach Marketing Plan
Why Physician Outreach? Change in our industry is the new normal. One constant, though, is the relationships you cultivate in your region. When a local health care professional associates your practice with a friendly face, referrals aren’t far behind. That’s why...
Patient Care Boot Camp
Amid a constantly evolving hearing health care industry, one thing stands out to patients — high-quality, attentive, customized care. You might think, “There’s no time. No energy. Too many patients. It would have to be baked into my standard operating procedures!” It...
Tracking KPIs and Benchmarks
Are you ready for a curveball? Growing a hearing care practice isn’t as direct as simply getting more people through the door. The keys to growth are different for every practice. In fact, for some practices, driving more prospects through the door might stifle...
Best Practices: 3 Keys to Effective Captainships
Captainships Are a Powerful Tool In today’s health care industry, engaged employees and efficient operations are critical but also harder to come by. There’s a tool that — when wielded effectively — can work wonders in more than one area of your practice. A...
5 Tips for Operational Efficiency
These Key Tips Help Your Patients, Your People & Your Bottom Line Is your business operating at less than full productivity? Do processes seem inconsistent across providers or locations? Are you missing patient opportunities? It could be operational...
Authentic Patient Engagement
Marketing to Prospects: A Race to the Bottom? It makes a lot of sense at first: More new patients means more chances to sell devices. Thus, many providers focus on lowering their new-patient marketing costs. A quick breakdown, though, sheds some surprising light:...
Become an Employer of Choice
Employee Retention: Crucial to Your Success Truly talented people are rare — and likely to be in demand. They’re easy to engage, have high expectations of their work environment, and seek growth and development. But they’re willing to look elsewhere — and they’re...
Leveling Up Your Patient Database
Maintaining a Clean Database — It’s Easier (and More Valuable) Than You Might Think! Are you taking steps to get the most out of your patient database? This critical collection of patient information can be a mighty workhorse in your business operations, but it takes...
Tested-Not-Treated Patients — What Is Your Follow-Up Plan?
You diagnose your patient with a hearing loss, but they don’t move forward with your recommended treatment plan. Is it a missed opportunity — or just a delayed one? The Tested-Not-Treated Patient Every provider, no matter how effective, has patients who decide...
Finding the Opportunities in a Changing Industry
The ever-present change in the hearing care industry shows no signs of slowing. Is this a cause for concern — or a chance to embrace opportunity? Understanding Why We Do What We Do Many private-practice owners are worried and struggle to find the courage to...