How to Read Your Paid Search Report

If you take part in at least one of Audigy’s many digital services, you’ll receive a report on the 10th of every month showing how your practice’s digital efforts performed the previous month. The numbers may look good or bad to you, but if you don’t know what you’re...
The Hidden Benefits of Paid Search Marketing

The Hidden Benefits of Paid Search Marketing

When we talk about the benefits of paid search marketing, the first thing practices think about is obtaining new leads and getting these new leads at a low cost-per-conversion compared to other marketing mediums. Although these metrics are critical for practices, we...