by wnylund | Dec 19, 2023 | Marketing
Making mistakes in business can seem inevitable — particularly with marketing, given all of the trial and error, and uncertainty as to which tactics will bring results. Let’s look at that inevitability from a fresh perspective — what if we pivot? We can start looking...
by Jmullen | Aug 15, 2017 | Marketing
Making mistakes in business is inevitable — particularly with marketing, where there is a lot of trial and error or A/B testing to determine what works in a given market. But small companies face additional challenges: They have a smaller margin of error and not much...