by bwoodruff | May 24, 2022 | Marketing
Marketing to Prospects: A Race to the Bottom? It makes a lot of sense at first: More new patients means more chances to sell devices. Thus, many providers focus on lowering their new-patient marketing costs. A quick breakdown, though, sheds some surprising light:...
by bwoodruff | May 9, 2022 | Human Resources
Employee Retention: Crucial to Your Success Truly talented people are rare — and likely to be in demand. They’re easy to engage, have high expectations of their work environment, and seek growth and development. But they’re willing to look elsewhere — and they’re...
by bwoodruff | May 9, 2022 | Marketing
Maintaining a Clean Database — It’s Easier (and More Valuable) Than You Might Think! Are you taking steps to get the most out of your patient database? This critical collection of patient information can be a mighty workhorse in your business operations, but it takes...
