The Hidden Benefits of Paid Search Marketing

The Hidden Benefits of Paid Search Marketing

When we talk about the benefits of paid search marketing, the first thing practices think about is obtaining new leads and getting these new leads at a low cost-per-conversion compared to other marketing mediums. Although these metrics are critical for practices, we...

How A/B Testing Works for Audiology Websites

Last year Audigy debuted our conversion rate optimization services, which aimed to increase digital conversions. We’ve seen some fairly dramatic improvements as a result, but even with the positive numbers we’re seeing, there is often still confusion about processes....

What Should Be on My Digital Marketing Report?

Back in the dark ages of marketing, the amount of data you received about your marketing activities was minimal. We now collect data on how people navigate pages, who they are, where they came from, and what they do while they are on the website. Using this...